Bangalore-based packaging company, Manjushree Technopack, has won three India Star Awards for its packaging for top FMCG brands.
Manjushree won the awards for packaging solutions provided for Nestle for its Nestea Sipper bottle, Govardhan India for Go Nacho Cheese Sauce bottle and GlaxoSmithKline for the Viva Drink jar in the Consumer Packaged Product Design category.
The award ceremony is scheduled to take place during ‘INDIAPACK 2013’ on 29 January 2013 in Mumbai.
India Star Awards are organised by the Indian Institute of Packaging (IIP) and are the premier award for India’s packaging industry. The objective of the awards is to promote and award excellence in packaging design, innovation and technology.
Manjushree Technopack said it has been a consistent winner of these awards and, with this year’s addition, the tally now stands at 20 India Star Awards. These awards also qualify Manjushree to participate in the ‘Asia Star’ and ‘World Star’ Awards, Instituted by the World Packaging Organisation.
Vimal Kedia, managing director, Manjushree Technopack, said: “It is heartening to see the IIP providing encouragement, and spurring the industry towards innovation and growth. We thank IIP for the awards given to us this year and are encouraged by the recognition provided to us over the years. We are also grateful to our customers in the FMCG sector who have given us the opportunity for some great work.”
The three award winning designs scored in convenience ease of use and innovation in handling the product. The Nestea Sipper Bottle was developed as part of a promotion to be given away as a freebie along with the Nestle Tea Pouch. The design process involved creating a leak-proof bottle and cap, which could be used as both a sipper and shaker.
The design for the Gowardhan Go Nacho Cheese Sauce bottle is claimed to be a first in the category and an example of combining various elements of packaging. The bottle is a five-layer multi-layer PP (Poly Propylene) bottle with EVOH (Ethyl Vinyl Alcohol) as a barrier layer, which keeps the product inside fresh and intact. The shape of the bottle is child-friendly, allowing for only the required amount to be squeezed out. This pack has made it possible for households to use a product, which was previously available only in institutions and restaurants.
While the Nestea Sipper Bottle and the Gowardhan Go Nacho Cheese Sauce bottles were introduced in PET packaging, GSK’s Viva Drink Jar was designed in Polypropylene. GSK was looking at changing the old glass packaging of the Viva Drink jar and awarded the job of both design development, as well as commercial production of the new Polypropylene jar, to Manjushree. The aim was to come up with a ground-breaking design for both the jar, as well as the cap ,to facilitate brand recall and convey health benefits. The re-launch of Viva in the new jar is expected to gain fast adoption in the market, said Manjushree.
Besides the 20 India Star awards, Manjushree Technopack has previously won two World Star Awards in 2008-09 for PepsiCo’s Quaker Oats jar and the multi-layer jar designed for South Africa based Rhodes Group. Manjushree also won two World Star Awards, under the Food Packaging category, for designing, the Kissan Squeezo from the Unilever stable and Cadbury – Kraft’s Bubbaloo’ jar in the year 2010 – 2011.