Lifestyle Outlets has signed a deal with retailer Outdoor and Country to open a new Barbour outlet store in Gloucester Quays, the stunning waterside location in the heart of the Cotswolds.
Jonathan Capener, founder at Outdoor and Country, said: “The mix of retail, leisure and ongoing entertainment makes Gloucester Quays the perfect location to open our next Barbour partner store and we’re looking forward to welcoming new customers when we open. The city has excellent rural links and the centre has the picturesque docks and quays which align perfectly with Barbour. It is particularly fitting to do this in 2019 as they celebrate their 125 anniversary and five generations of the Barbour family.”
Founded in 1894, Barbour will make a great addition to the extensive retail line up at the Gloucester Quays. A global lifestyle brand sold in over 40 countries, Barbour is renowned for its iconic classic wax jackets which are still hand made in the company’s factory in South Shields in the North East of England.
Outdoor and Country has signed a two year lease taking a 1,389sq ft store. The new opening will create 8 jobs within the region. The store will stock Barbour menswear, womenswear, footwear and accessories along with a selection of bestselling, full price classic styles.
The new signing follows a host of recent tenant announcements at Gloucester Quays, including Five Guys, Radley London, adidas and Hugo Boss and will join an array of leading brands in the centre such as Cath Kidston, Jack Wills and All Saints, to Joules, Calvin Klein and Ted Baker.
Lifestyle Outlets continues to defy the national retail trend with soaring sales and new store openings. The company has reported a 14% increase in sales, in contrast to slowing high street sales, which rose by only 0.6% according to the British Retail Consortium.
Rachel Scott, head of leasing at Lifestyle Outlets, comments: “It’s a pleasure to announce another new tenant joining Gloucester Quays, particularly one as well-known and sought after as Barbour.
Gloucester Quays continues to out-perform the wider retail market, which is testament to our successful vision and strategy driving footfall to our schemes through experience-led outlet shopping which creates destinations customers want to visit and spend time at. Coupled with excellent customer services, exciting leisure offerings, quality amenities and a pipeline of entertainment, Gloucester Quays is a go-to destination in the city and the region as a whole.”