Barclaycard launches biggest promotion for Freedom loyalty card


Barclaycard Freedom, the loyalty scheme from Barclaycard, is launching its largest promotion to date to drive customer footfall and spend at participating retailers.

The promotion will offer Barclaycard cardholders 10% Reward Money each time they make a purchase between 710 July 2011.

According to Barclaycard, it is the largest promotion since Freedom was launched last year and is designed to help large and small retailers at a time when economic conditions continue to create a pinch on cash registers. Ten per cent Reward Money will be available at big name retailers including Goldsmiths, PizzaExpress and Shell.

This promotion is claimed to build on the benefits Barclaycard Freedom has already delivered for retailers. In the first year alone, Barclaycard Freedom customers’ spend increased 14% more than spend on other credit cards in named launch partners stores.

Richard Wergan at Barclaycard said: “We have already seen participating retailers reap the benefits from signing up to Barclaycard Freedom and we believe this promotion will continue to encourage more business their way. With over 1.3m cardholders currently earning Reward Money through Barclaycard Freedom, not only will participating retailers get a boost over the weekend, but shoppers will also earn some fantastic rewards just ahead of the school holiday season.”

Cardholders can search for participating retailers online at, or they can text ‘Freedom’ to 67777 to access a list of retailers and offers whilst on the move. Cardholders can view their Reward Money account by logging onto mybarclaycard where it will display their current Reward Money balance, list transactions where Reward Money has been earned or redeemed, and display relevant offers.