Barclaycard launches ‘Great British Shopping Showdown’ to reveal the nation’s ultimate shopping list


Barclaycard has launched an interactive digital debate for the British public to battle it out over the nation’s most iconic shopping items.


The Barclaycard Great British Shopping Showdown lets the public choose the most British shopping items in a series of ‘Tinder-style’ battles. From fish and chips vs garden gnomes, to pork pies vs wellington boots, iconic British buys are pitched against each other to reveal today’s ultimate shopping list.

Created by AKQA, Barclaycard’s digital agency, it will run on from 13 June until 4 July 2016. Participants can follow the constantly-changing interactive leader board to see if their favourite comes out on top.

A selection of Barclaycard’s retail customers are also included in the Great British Shopping Showdown, adding anecdotal insights to the summaries about the different shopping items, to help participants who are stuck on which one to choose.

The Great British Shopping Showdown forms part of Barclaycard’s integrated 50th anniversary marketing campaign to reflect on the impact the brand has had on British society since it was established in 1966. At the heart of the activity is the new TV advertisement, created by Iris, which launched at the end of May. Narrated by former Peep Show actor, David Mitchell, the advert celebrates the art of British shopping. National press, cinema, radio activity and a presence at this year’s Barclaycard presents British Summer Time Hyde Park complete the campaign.

Katherine Whitton, Chief Marketing Officer for Barclaycard, said: “No one does shopping like the Brits, and to celebrate 50 years of supporting this national pastime we’ve created something truly innovative and different that invites the nation to lead the debate and define what makes British shopping so special. It’ll be a fascinating contest and we look forward to seeing what the Great British public decides the ultimate British shopping list is. We’d encourage everyone to get involved and have their say!”