Barclaycard launches loyalty scheme

Barclaycard Freedom, claimed to one of the broadest rewards schemes in the UK, launches today with over eight million Barclaycard cardholders able to earn reward money for using their Barclaycard to buy goods and services in participating outlets. Barclaycard has also announced Shell, which operates more than 900 petrol stations in the UK, has joined the scheme.

From today, 17 March, reward money can be earned at around 30,000 retail outlets across the UK, including retailers and brands such as npower and Pizza Express, as well as small and medium retailers who are able to be part of a rewards scheme for the first time.

Barclaycard cardholders will earn 1% in most participating outlets (0.5% at Shell) alongside other special promotions and discounts in store. Reward money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate. Barclaycard cardholders will be rewarded for simply using their card to make a purchase, with no need to register or receive a new card.

Barclaycard customers making a purchase in most participating retailers will see the value of their reward money appear on the card machine before they enter their PIN to pay. They will then be able to redeem some or all of their reward money on that transaction, or continue to save up for a future purchase.

Cardholders can search for participating retailers online or they can text ‘Freedom’ to 67777 to access and list of retailers and offers whilst on the move. Shops that are taking part will be clearly visible, with point of sale materials promoting the scheme in store. Cardholders can view their reward money account by logging onto mybarclaycard. This will display their current reward money balance, list transactions where reward money has been earned or redeemed, and display relevant offers.

Melanie Lane, general manager, Shell UK Retail, said: “At Shell we want our customers to get the most out of every drop of fuel they buy and we believe Barclaycard Freedom will help them to do just that. It is simple and easy to use, which is important for busy people on the move, and we are looking forward to many more Barclaycard customers experiencing our quality fuels whilst earning reward money at Shell.”

Sarah Newman, managing director of Barclaycard Freedom, said: “We are delighted to welcome Shell to Barclaycard Freedom. The range of retailers in Barclaycard Freedom means that our customers can earn reward money when they are shopping on the high street, filling up the car, going out for a meal or shopping online. The simplicity of Barclaycard Freedom means that customers earn reward money without the need to do anything extra – they simply use their Barclaycard to make a purchase. The beauty of the scheme lies in the fact that reward money can then be redeemed on purchases in most retailers and with around 30,000 retail outlets participating from today, the options to redeem are endless.”

Other retailers and partners participating in Barclaycard Freedom include LA Fitness, Yo! Sushi,, Goldsmiths, Nationwide Autocentres, Gourmet Burger Kitchen, Flight Centre, Balls Brothers, BSM, Just Tyres and F Hinds.