Barclaycard loyalty scheme boosts consumer spend in retail stores



Barclaycard Freedom: higher average spend

Barclaycard Freedom: higher average spend

Barclaycard reports cardholders with its loyalty scheme, Barclaycard Freedom, have spent on average 14% more in the launch partner stores than other credit card customers.

Reporting a year since the card’s launch, Barclaycard said there are now more than 1m active Barclaycard Freedom customers earning and redeeming reward money across over 20,000 retail outlets.

Over the last 12 months, the average value redeemed has doubled, it says. According to Barclaycard, joint promotions have driven much of this growth, with cardholders who have benefited from retailer special offers spending over two and a half times more than cardholders who have not taken advantage of the special offers.

Shell service stations are reported to have seen a 15% rise in linked sales from Barclaycard Freedom cardholders and, in smaller independent retailers over a quarter (27%) of reward money was earned and redeemed.

Sarah Alspach, marketing director of Barclaycard Freedom, said: “Since launch last year, economic conditions have been creating a pinch on shoppers’ wallets. Barclaycard Freedom has been providing value for money for Barclaycard credit card holders and benefiting our retail partners, delivering double digit growth in spending. We believe it is a programme that is good for shoppers as they earn pounds, not points and it is helping drive business for our coalition partners. Indeed, footfall, together with the insight we can provide, will be a crucial element in helping our partners navigate the next 12 months.”

New retail partners joining the scheme in the last year include House of Fraser and Nicolas Wines. Barclaycard has also launched a Freedom eStore on through which customers can shop online and still earn reward money.