A strong summer blockbuster season has so far contributed towards a 31% growth in cinema spending compared to last year (24 April to 30 June 2013), reveal new figures from Barclaycard.
The release of Iron Man 3 on 24th April kicked off the strong start to the blockbuster season, boosting cinema spend by more than 20% compared to a typical weekend. The strong performance continued into May, with the weekend of 17th May registering the highest spend of the summer so far, thanks in part to the release of Fast & Furious 6 and The Great Gatsby.
Box office spend then dipped slightly in late May and early June (down 15% and 17% on last year), probably due to the spring bank holiday and the lack of quality releases. However, the second half of June bounced back, with releases such as Man of Steel, World War Z and Despicable Me 2, driving cinema sales up more than double what it was the year before.
Dave Chan, CEO, Barclaycard consumer Europe, said: “The number of high quality summer blockbusters released this year has led to Brits taking more trips to the cinema, with Barclaycard seeing spending at the box office up nearly a third on last year. Despite the current heat wave across much of the country, the release of more big name movies, such as Monsters University and The Wolverine means we expect box office sales are likely to stay strong well into this month.”
The top five films, in terms of consumer spend, in the UK are:
- Despicable Me
- Now You See Me
- The Internship
- World War Z
- Man of Steel
The top five films, in terms of consumer spend, in the UK this time last year were:
- The Amazing Spider-Man
- Ice Age 4: Continental Drift
- The Five-Year Engagement
- Katy Perry: Part of Me
- Men in Black 3