Mobilize, a leading provider of mobile loyalty solutions for the retail industry, has announced it is the engine behind Bargain Booze’s loyalty scheme which launched this week.
Bargain Booze is the UK’s largest off-license and convenience chain. Through its branded app, ‘As If It Wasn’t Cheap Enough’, customers will receive exclusive deals and can participate in competitions to win prizes. The app provides a personal customer ID for secure redemption at the point of purchase in-store, and links directly to the company’s tills to capture basket and spend data which will be used for future personalised marketing.
The app is now available on all devices running iOS (Apple) and Android mobile operating systems, covering 90% of all UK Smartphone users.
“As a discounter, we’re thrilled to be launching a mobile-only loyalty scheme. With Mobilize’s M-CRM solution we have a single platform to manage all aspects of the programme – encompassing ID capture, personalised offers, content and competitions,” said Adam Burnett, marketing director for Bargain Booze.
“Our suppliers are engaged with the scheme, with 12 major brand owners already having signed up to use this new channel to promote and sell their products through our stores.”
Claes Kockum, CEO of Mobilize, said: “By leapfrogging the old fashioned “card and coupon” loyalty mechanic, Bargain Booze is making shopping smarter, easier, and more personalised for their customers. Recently we have witnessed that the ability to receive and redeem offers, alongside other engaging content and competitions through the mobile device fundamentally changes the way consumers shop and interact with their favourite retailers. Bargain Booze is shrewdly capitalising on this trend.”