Online discount toy retailer Bargain Max reports a massive 92% increase in turnover across its website across 2020 compared to 2019. Year on year sales revenue is at its highest, in particular their peak period at Christmas, the months of October, November and December showing as 60% higher in sales than 2019. Bargain Max also reports an 85 percent increase in website traffic alone.
With much of the country spending the winter period in various tiered restrictions and now most recently a new national lockdown in place, parents are continuing to invest in toys to keep their children entertained.
From its existing customer base, there has been a 102% increase in active customers compared to the previous year.
Parents shopping online showed a great interest in toy brands such as Barbie, Toy Story, Thomas & Friends and L.O.L Surprise.
Daniel Mckay, head of digital for Bargain Max, believes the demand for homeschool and educational products has contributed to the ongoing trends: “Christmas was a very busy period for online retailers. We have discovered similar trends seen in the very first lockdown. Our low cost products are great value for money and has given the business the edge in helping us attract new customers.
“Looking ahead, I think we’ll see a repeat of the March Lockdown in 2020 where parents started purchasing toys & games to keep their kids entertained and also provide some fun learning whilst at home. From early data so far since the lockdown we have seen this to be true.”
Bargain Max is an online retailer, the home of cheap toys, games and kids homewares for children of all ages