Bassetts Soft & Chewy Vitamins promotional packs are on shelf in supermarkets, retail outlets, pharmacies and independent retailers across the UK. The on-pack promotion will be carried on 1.2m Bassetts Vitamins packs of the bestselling lines; each voucher is redeemable in soft play centres across the UK until May 2014.
Each promotional Bassetts Soft & Chewy Vitamins pack offers a unique code that can be redeemed after purchase for a free soft play session at one of over 200 participating soft play centres across the UK.
The on-pack promotion is being supported by a national integrated marketing campaign including press advertising in popular women and parenting titles, engagement with a network of mummy bloggers, a PR research campaign, social media, in-store activity and sampling opportunities.
Skye Symes, brand manager at Bassetts Soft & Chewy Vitamins, said: “Parents have told us that they want their children to be healthy and active to get the most out of their time at school, with their friends and at home with the family, that’s why we decided to tie in with soft play centres from across the UK. We wanted to give our purchasers an added benefit when buying from the range whilst raising awareness of the product benefits and feel that this promotion ticks all the right boxes.”