celebrates 10th anniversary and back British manufacturing

British online retailer is celebrating 10 years of trade and growth this December. Estimates have one in 50 households owning a product from its range, demonstrating its presence in the e-commerce market, the company claims.

The company was founded in 2004 and since then the e-retailer has raised more than £5m in venture capital to support its growing customer base of 300,000. The business has grown from three staff to 50, and has a supplier base spanning across the UK and China, contributing to an annual turnover of £10m.

In the last 18 months reports it has re-shored 25% of manufacturing and claims to have been a pioneer of industry technology, investing in 3D tile printing and launching the first bathrooms augmented reality app allowing users to virtually place furniture anywhere in their homes.

CEO and founder of, Ian Monk, said: “It’s been exciting to see the business grow from a start up run out of a caravan to expanding the brand across Europe. We have seen many changes in the industry over the years, but has remained agile and our hard work has paid off. We are very proud to be celebrating 10 years, and look forward to another successful ten years to come.”

The story began in 2004, when Monk and his wife Rebekah initially sold mirrors online as a side project after starting their family. As the business took off and sales grew, Monk rolled up his IT consultancy in London to commit to the company full time.