Bavaria appoints two regional account managers in ongoing UK wholesale and convenience channel expansion


Bavaria, a 300 year old independently owned brewery, has appointed Matthew Hall and Anup Sundavadra as regional account managers. They are tasked with growing the company’s wholesale and convenience channel, Both will report to Shane Merrick who is head of sales in the UK.

Hall is based in the North of England with regional responsibility for key towns and cities from Newcastle in the North East down to Coventry in The Midlands, while Sundavadra’s jurisdiction starts around Northampton, heading South to London, Brighton and across into Wales. The new account regional managers will look after Bavaria’s key wholesale and convenience channel accounts as well as larger independent stores.

Hall and Sundavadra come to Bavaria with a strong sales and marketing pedigree, having worked at a range of high-profile companies and for household name brands including Mars Chocolate, Starbucks Coffee and Henkel.

Rob Page, managing director at Bavaria UK, said: “We are delighted to welcome Matthew and Anup to Bavaria. Both of them are passionate about Bavaria’s beer and relish the idea of working for an independent, family owned business, such as ours. Their experience and drive will be key in helping us grow one of the most important parts of our UK business throughout the remainder of 2016 and far into the future.”