More laughs and funny faces are sure to come as Jelly Belly Candy Company debuts the 5th Edition of the BeanBoozled Collection of jelly beans. These new lookalike trickster jelly beans may look similar, but their flavours could not be more different. Consumers all over the world are taking the BeanBoozled Challenge and taking their chances on eating a delicious or disgusting Jelly Belly bean flavour. The BeanBoozled 5th Edition line introduces two new flavour pairings to its daring mix: Dirty Dishwater and its lookalike Birthday Cake, and Stink Bug with its identical partner Toasted Marshmallow.
The 45g Flip-Top Box is available now, while the 100g BeanBoozled Spinner Gift Box and 54g Grab & Go Bag are coming soon. New flavours are inspired by real-world experiences. Dirty Dishwater calls to mind the smell of dirty dishes soaking in soapy water with a hint of a mouldy sponge. The Stink Bug flavour brings to life the unmistakable smell emitted by this troublesome insect as a defense mechanism.
BeanBoozled 5th Edition includes 20 flavours of jelly beans: 10 are weird and wild flavours that look identical to 10 classic and delicious flavours. There is only one way to tell the twin beans apart – take a bite! Will it be delicious or vicious?
The 5th Edition BeanBoozled flavour pairings are:
Dirty Dishwater/Birthday Cake – NEW
Stink Bug/Toasted Marshmallow – NEW
Rotten Egg/Buttered Popcorn
Canned Dog Food/Chocolate Pudding
Dead Fish/Strawberry Banana Smoothie
Originally introduced in 2007, the BeanBoozled Collection’s popularity skyrocketed in 2013 with the launch of the line’s 3rd Edition. Discovered by YouTubers who took to their channels with BeanBoozled challenge videos, this pop culture sensation can be seen in more than two million hilarious user-generated online videos, with hundreds more added each day.
Consumers can also use the free BeanBoozled mobile app to play BeanBoozled and challenge friends. Take the BeanBoozled Challenge anytime, anywhere with a virtual spinner and a proprietary video program that lets friends play together remotely through a video feed. The BeanBoozled Mobile App is available on the App Store and Google Play.