Beanies rebrands after continued growth and launches Biscoff-inspired flavour coffee


Beanies Flavour Coffee has announced a major rebrand across its entire range off the back of double-digit growth every year since the brand launched in 2013. This also coincides with its latest flavour launch of a Biscoff-inspired flavour coffee.   

The ‘Caramelised Biscuit’ flavour coffee is inspired by the deep caramel and lightly spiced flavour of the popular Lotus Biscoff biscuits and will be available in Aldi as of 15 April along with four other flavours, all of which have received a new look and feel.  

After years of different design developments across its range of over 40 flavour coffees, as well as a growth in sales and distribution witnessed during lockdown, Beanies felt the time was right to invest in a complete re-brand to make the brand cohesive across the entire range of jars and sachets and look more attractive to the consumer’s eye when on display. Each flavour has been individually designed to have its own distinctive look and personality whilst still clearly being under the Beanies umbrella. 

Speaking on this, John Evans, managing director, said: “We felt the time was right to take a look at the brand to take it to the next level. Our highly engaged consumers are always looking for innovation and with this rebrand we are confident that we will bring in new Beanies fans as well.  

“April also sees the launch of our Caramelised Biscuit flavoured coffee which is something we’re looking forward to sharing with our customers. The flavour is so popular in other formats and naturally complements coffee making it an ideal flavour for us to incorporate into our range.”  

Beyond the relaunch, Beanies has plans for further new flavour launches and extending its Christmas range and sachet offering.