Beckham, Sainsbury’s Paralympic Games ambassador, tries sports challenge

Beckham tries out visually impaired football

Beckham tries out visually impaired football

Following the announcement Sainsbury’s has agreed a long-term partnership with David Beckham, Beckham is seen here trying his hand at visually impaired football, one of the sports available for kids to try as part of the Sainsbury’s 1 Million Kids Challenge. 

Sainsbury’s is the first ever Paralympic-only sponsor and In April 2011 it launched the 1 Million Kids Challenge, which aims to get 1 million kids to try a Paralympic sport and to make Paralympic sports more accessible.

Sainsbury’s is supplying free sports equipment to schools so children can give Paralympic sports a try for the first time.

Schools up and down the UK can sign up to join the Sainsbury’s 1 Million Kids Challenge, designed to allow kids of all ages and abilities to try out a London 2012 Paralympic sport ahead of the Games in 2012, by visiting