Belvoir Fruit Farms launches bespoke hot air balloon to interact with customers

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Belvoir Fruit Farms, makers of natural Cordials and Pressés have launched their own bespoke balloon to provide an impactful and innovative way to interact with consumers at the numerous festivals and shows they are attending around the country over the summer.

The unique droplet shaped balloon was specially made for Belvoir who invested a five-figure sum into its creation. The balloon stands at 31m high, is 18m in diameter, 2690m3 in volume and can carry a pilot and two passengers. As well as the company name and slogan ‘a little drop of lovely’, the balloon is covered in the iconic elderflower associated with Belvoir’s core product, Elderflower Cordial. Belvoir grows 90 acres of these flowers in the Vale of Belvoir and are believed to have the only commercial plantations of elderflowers in the country.

Pev Manners, MD of Belvoir Fruit Farms says: “We’re so excited about finally getting our stunning new balloon airborne. We believe it will enhance our presence at a series of events and shows over the summer, and engage the consumer more fully with the Belvoir brand. We’ll interact with a larger audience wherever it is flown, really giving them something to remember us by and hopefully prompt them to enjoy more of our lovely drinks. And personally, I’m looking forward to checking on the progress of the elderflowers from the air next year to see if they’re ready for harvest!”

The balloon can be seen this summer at:
Foodies Festival Cannon Hill Park, Birmingham (23-25 June)
Foodies Festival Tatton Park, Knutsford (14-16 July)
Countryfile Live, Woodstock (3-6 August)
Bristol Balloon Fiesta (10-13 August)
Big Feastival, Chipping Norton (25-27 August)
Chatsworth Country Fair (1-3 September)
Thames Food Festival (29 September – 1 October)

Belvoir is currently running a competition on all bottles of its Elderflower Cordial and Elderflower & Rose Cordial for one person and a friend to win an exclusive VIP trip to go up, up and away in the Belvoir balloon at the Bristol International Balloon Fiesta, plus one night’s accommodation. Bottles are available from most major retailers or visit www.belvoirfruitfarms.co.uk for more details on how to enter.