Ben & Jerry’s appoints Rascal Creative for launch of new flavours

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Leeds-based Rascal Creative was appointed by Ben & Jerry’s to create a plethora of online adverts as part of its introduction into the Korean market. The adverts achieved an impressive 30,000 views within 24 hours through their social channels.

After initial plans to film the content in a live studio setting were disrupted due to government lockdown restrictions, the creative and production teams had to pivot plans and were able develop the advert remotely using CGI and stop motion.

Joe Costandi, Owner at Rascal said: “Initially, the creative concept was to film all the ice cream ingredients exploding into each other using specialist slow motion cameras. When this wasn’t possible due to lockdown, we had to rethink our strategy.

“We decided that using stop motion and CGI to re-create the flavour explosion was the best way forward, but had to carefully plan the new method and work closely with the team at Ben & Jerry’s to ensure everything ran smoothly.”

With only one person in the studio at a time, the ad launch consisted of five flavours; Chunky Monkey, Cherry Garcia, Chocolate Chip Cookie Dough, Chocolate Fudge Brownie and Vanilla, and was created for use online, across social media.

After the initial success of the advert, Rascal has also produced a range of short cut down edits which have been launched across social media.