Ben & Jerry’s launches Cookie Dough Twists

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Ben & Jerry’s fans’ favourite flavour Cookie Dough, will soon have colourful company on freezer shelves, as it announces ‘Twists’ – the latest additions to the flavour family.

Twists are two brand new cookie dough flavours with chunky-licious cookie dough twisting through the middle of the tub – for one heck of a ride for your tastebuds.

The bowl-licking new flavours are:

·         Rain-dough: FairtradeVanilla ice cream, with a swirly rainbow sprinkled cookie dough centre & colourful tie-dye chunks to brighten every spoonful.

·         Dough-ble Chocolate: Fairtrade Chocolate ice cream with a swirly chocolate cookie dough centre and chocolatey chunks to satisfy even the most insatiable chocoholics.

The idea for Twists all began at the cookie dough batter bowl. Back in the late 1980s, co-founders Ben and Jerry were the first ice cream makers to lovingly sprinkled chunks of raw cookie dough into vanilla ice cream. The idea became a fan-sensation, Cookie Dough tubs began to satisfy “Dough Heads” across the globe – reaching European shores in 1991.

“To celebrate 30 years of our iconic Cookie Dough tub, we wanted to give fans something new to be delighted by! So here we have a modern twist on what they hold dear and the chance to expand their dough love with classic and entirely new combinations,” said flavour fgru Helder Silva. “We hope these tubs are the plot twist ice cream lovers didn’t see coming.”

As always, Ben & Jerry’s Cookie Dough Twists are made with the best Fairtrade ingredients and using only natural colours. They’ll be rolling into freezers nationwide from January, so get your spoons ready.