BFree expands US presence by 1,000% in three months

BFree Foods, Ireland’s award-winning free from bakery brand has increased its US presence by nearly 1,000% in under three months. Growing its US listings from 220 to 2328 since February 2016, the only gluten-free brand that is free of all top 14 listed allergens has also doubled both its turnover and staff in the past year.

As a main driver behind the increasing demand for free from produce, BFree has focused on expanding in markets that have a growing free from community since launching in 2011. BFree’s range contains no added sugar, allowing the brand to meet the demands of coeliac and health-conscious consumers alike.

Although a small, Dublin-based company, BFree is now Ireland’s leading free from bakery brand.  With a number of new products launching this year, and international revenue having increased by 26% in 2015, BFree forecasts its international exports will soon make up 90% of its revenue by 2020.

With eight countries now stocking its products and having already launched into a number of countries, such as IrelandAustralia, the US, Scandinavia and UAE, BFree is looking to expand its distribution channels further. The US is one country that has gained considerable momentum. BFree now ships over 95,000 units to the US each month, and its products are available for purchase in leading US retailers, such as Ralphs, Smiths, Shaw’s, Costco, among others.

Having made the shortlist for eleven free-from awards in 2016, BFree won the Nut Free Category at the UK Free-From Food awards and was highly commended for its Quinoa & Chia Seed Wraps and Soft White Rolls. The company was also praised for its Multi-Seed Bagels in the breakfast category. Last week BFree also won big in the Irish Free From Food awards, where they won ‘Product Range of the year’, which spanned across all categories.

Alex Murphy, general manager of BFree, said: “Up until now, the choice of bakery products for coealics and allergy sufferers has been very limited and rated low in terms of taste, freshness and nutritional values.  We’re aiming to change the way gluten-free products have been perceived in the past – not only making our products comparable in taste to standard versions, but wanting our innovation to satisfy all customers.”

She continued: “Although a small brand, we’re looking to grow into a worldwide leader in innovation within the ‘free from’ arena, appealing to mainstream customers; continuing to nurture the core brand values we were founded on – no compromise on taste, great nutritional value and an innovative spirit.”