Bink partners with Individual Restaurants Group to supercharge dining loyalty


Bink, the business eliminating the need for plastic loyalty cards through ‘Payment Linked Loyalty’, has partnered with Individual Restaurant Group, one of the UK’s leading restaurant houses, which includes Piccolino, The Restaurant Bar & Grill, Bank Restaurant & Bar and Gino D’Acampo My Restaurants.

The partnership, which launches in early 2018, will see Bink’s unique Payment Linked Loyalty (PLL) technology come to some of Britain’s favourite restaurants, ensuring diners across the country never lose out on the rewards they deserve when dining at some of the country’s leading establishments.

Bink will collaborate with Individual Restaurants’ own loyalty scheme, Club Individual, which currently hosts one million members. Club Individual’s two membership levels (Black and Platinum) will be reflected within the Bink app, so that loyal diners are rewarded on a personal, bespoke level.

Bink’s PLL enables consumers’ loyalty ID’s to be automatically recognised by retailers simply when using their payment card. This means they can easily spend and earn points every time they dine, and subsequently never have to show a plastic loyalty card, paper coupon, or give a membership ID again.

The partnership follows Bink’s success securing a string of high profile partnerships with major names including Iceland, Virgin Atlantic, and the Arcadia Group, as it continues its international expansion into new markets.

Lee Clarke, founder and CEO, Bink said: “We are thrilled to partner with Individual Restaurants in their mission to bring world class loyalty to their diners. Loyalty in restaurants is often overlooked, meaning customers and eateries alike lose out. Our partnership will put an end to this.

“We’re excited to build on Individual Restaurants’ already strong, loyal following, and give their customers the best dining experience every time they visit an Individual Restaurant establishment.”

Adam Purslow, CTO, Individual Restaurant Group added: “We strive to give our diners the best experience from the moment they walk into the restaurant to the moment they walk out. Bink is empowering us to do this by ensuring our customers receive the recognition they deserve for their loyalty.”