Bio-Oil secures dual siting in Waitrose stores


The UK’s no. 1 scar and stretch mark product, Bio-Oil, has announced a new product listing for Bio-Oil 200ml in national grocery retailer Waitrose. The retailer, which previously stocked Bio-Oil in the Skincare category, will now also site Bio-Oil 200ml in Mother & Baby in 140 stores.

This follows moves by other national grocery retailers Asda, Morrisons and Tesco last year who also made the decision to site Bio-Oil additionally in Mother & Baby.

“We’ve already received positive feedback from Asda, Tesco and Morrisons that the dual siting of Bio-Oil is working for them,” reports Julie Lardieg, senior brand manager at Bio-Oil. “We know that Bio-Oil is popular with mothers for day-to-day application for stretch marks and often c-section scarring, so this new dual-siting makes it even more convenient for our consumers to pick up Bio-Oil alongside their regular grocery shop.”

The Bio-Oil formulation has been clinically proven to help to improve the appearance of scars, stretch marks, ageing skin, dehydrated skin and uneven skin tone. It combines some of the most important skincare ingredients including vitamin A and E with Calendula, Lavender, Rosemary and Chamomile oils, plus the unique ingredient, PurCellin Oi. PurCellin Oil creates a dry non-greasy oil which ensures the ingredients are absorbed into the skin, where they can provide targeted treatment.