Bio&Me, gut-loving foodbrand, co-founded by one of the UK’s leading gut health doctors, Dr Megan Rossi PhD RD, and Jon Walsh, was last night named “UK Future Brand of the Year 2021” at the Future Brands competition, hosted by Food Matters Live.
Shortlisted amongst some of the UK’s most exciting young brands, Bio&Me won GOLD for its science-backed range of porridges, mueslis and granolas, the first brand of its kind to be able to use the EFSA approved “good for your gut” claim across all of its products. This claim was noted as the highest quality substantiation in the competition.
Emma Williams, Head of Origination and Investing at Sainsbury’s Future Brands shared warm words of congratulations and applauded the “good for your gut” claim. Suzanne Davies, R&D Lead, Pepsico Future Brands, commended the brand’s clear mission, how well the products deliver on the health credentials promised to consumers, and the products’ great taste.
Jon Walsh, CEO of Bio&Me, comments: “Dr Megan and I are thrilled to receive this recognition for Bio&Me. We are passionate about creating a quality range of food products that promote good gut health whilst delivering great taste. We have big plans for the months and years ahead and we’re excited to continue challenging the category.”
Winners of the Future Brands competition were announced at 4pm on the Food Matters Live digital platform at 4pm on Wednesday 10th March.