Since launch in March this year, Birds Eye Fish Chargrills are reported to have been a big success achieving £7m in sales thus far. To celebrate this success the brand is introducing a new flavour to continue to engage and excite consumers; Sweet Jalapeno, Red Pepper & Honey.
Fish Chargrills was launched earlier this year as part of the premium Inspirations range, crafted to combine the finest and freshest ingredients with exciting flavour combinations.
Providing busy consumers with superior evening meals, the Inspirations range forms part of Birds Eye’s ‘Food of Life’ strategy to develop and introduce innovative foods that can be enjoyed every day by everyone.
Fish Chargrills are said to be the ideal choice for those looking for a light and healthy dinner option. Offering chargrilled fish with less than three per cent fat, Chargrills can be baked or barbecued in the tray provided and come in a variety of flavours including: Sun Blushed Tomato, Basil & Oregano, Juicy Lemon, Rosemary & Thyme, Thai Coconut, Lemongrass & Chilli and now the latest addition of Sweet Jalapeno, Red Pepper & Honey.
The new variant is available in Asda, Sainsbury’s and Tesco.