Award-winning Black Cow vodka has announced it will be launching its original Black Cow and Black Cow & English Strawberries variants into two of the biggest UK supermarket retailers this Spring. Black Cow will be launching its English Strawberries expression into 230 Waitrose stores nationwide in April, while Black Cow and Black Cow & English Strawberries will launch into 53 select Co-op stores – 20 in Dorset and 33 across central England – in March. Black Cow & English Strawberries will be available to purchase in 50cl bottles from Waitrose and both variants will be available in 70cl from Co-op, RRP £23 (50cl) and £25 (70cl).
Launching into both Waitrose and Co-op is an essential part of Black Cow’s strategy to grow as a business and comes at a pivotal moment as the brand rolls out plans to expand its product offering throughout the year.
Black Cow co-founder, Paul Archard says: “Waitrose and Co-op are two of the biggest supermarket retailers in the country and launching two of our award-winning products with them gives us the opportunity to reach consumers all over the country and share our story with them. With the pandemic restrictions meaning people can’t go out to drink, we’re excited to be able to offer them something unique and interesting to add to their shopping trolley.”
Black Cow, the world’s first Pure Milk Vodka, was launched in 2012 by dairy farmer Jason Barber and artist Paul Archard (better known as Archie). Made in West Dorset from the milk of grass grazed cows, the award-winning vodka has an exceptionally smooth and creamy character.
Black Cow is made using what is left over from milk when making cheese. It starts with separating the milk into curds and whey. The curds make the cheese – including Black Cow Deluxe Cheddar – but, often, the whey ends up going to waste. Black Cow takes that whey and ferments it into a milky beer, using a special yeast which converts the milk sugars into alcohol. That beer is then distilled, blended
according to a secret process, and filtered through coconut-shell charcoal. Black Cow is a single ingredient spirit. It is made entirely from milk, and nothing else.