UK retailers are embracing the opportunity provided by Black Friday to launch sales promotions, according to social shopping website, Shopow.
Shopow CEO, Kevin Flood, said: “Retailers that were desperately in need of a reversal of their fortunes have found they now have an encouraging platform on which to build in the run up to Christmas.
“High street stores have had to pull out all the stops to make their shops attractive by reducing prices early and creating imaginative promotions to increase footfall and more activity at the tills.
“It is still far from plain sailing and there is still a lot of pressure on retailers and, as long as business and consumer confidence remains low, the battle will continue to persuade shoppers to return in their droves.”
According to Flood, online activity has emerged as a vital area that will only continue to grow in importance over Christmas.
“We are expecting a significant amount of Christmas activity online and those who have introduced innovative shopping tools that make shopping easier and more cost effective will take capitalise,” he said.