Black Friday surge saves November footfall, Experian shows


A surge of interest in Black Friday saved monthly footfall during November, as retail traffic increased by +7.8% in the UK and +18.2% in Ireland, according to Experian. The sharp upturn in activity towards the end of the month led to retail sales hitting a three-month high – showing that consumers have started their Christmas shopping early this year, to ensure they’re getting the best deal.

Although Black Friday saw consumers spending £385,000 per minute, which was sufficient to outperform annual footfall results in the UK; year-on-year figures increase +1.5%. Unfortunately, the same was not true in Ireland, where footfall fell -0.40%, compared to November 2013.

There are set to be stronger times ahead for UK retailers, though – particularly in the luxury goods sector, Experian reports. The UK is now the third largest luxury goods market in Europe and, according to analyst Conlumino, it will top the table by 2018.