Black Irish secures listing with Musgrave Retail Partners Ireland

Black Irish, the original Irish Whiskey made dark, has secured a listing with Musgrave Retail Partners Ireland (MRPI), which will see the innovative brand initially rolled out in 68 Supervalu and Centra stores across the country. 

Black Irish builds upon the growing international consumer adoption and love of Irish Whiskey and Irish Stout. The liquid contains triple distilled blended Irish Whiskey matured in deep-charred American ex-bourbon casks. The whiskey is then made dark with the blend of a strong stout and barrel-aged stout, which is also used in part to cut the cask strength whiskey to the bottling strength of 40%. This robust stout is filled with rich complex coffee aromas mingled with light bitter notes. Rich infusions of chocolate malt and roasted barley are also used to accentuate the character and further deepen the colour of the liquid. 

The end result is an Irish Whiskey that is made dark with stout, chocolate malt, and roasted barley. Not only is the liquid new to the category but the bottle and branding are too. The bottle and label are a nod to the world of stout which elevates these borrowed elements into something new. The bottle is inspired by vintage beer bottles and is produced in bespoke dark glass, it also features a unique to the category closure – a crown cap and flip-top closure. 

Developed by Dublin-based Darker Still Spirits Company, who wanted to put a unique twist on Ireland’s most famous exports, Black Stout and Irish Whiskey, with the intention of creating a whiskey subcategory.  With a 40% ABV, it has been designed to appeal to both whiskey drinkers and non-whiskey drinkers.

Black Irish is distributed in Ireland by the country’s leading premium spirits distributor, Dalcassian. Pat Rigney and John Dillon, co-founders of Dalcassian said: “Since we started distributing Black Irish across Ireland in May, we have seen great success and demand for the brand, due to the distinct flavour profile of the liquid and visually striking bottle which stands out on-shelf. We look forward to working with Musgrave Retail Partners Ireland to continue to build on the success of Black Irish in Ireland.”

Black Irish is available to purchase from a selection of Musgrave Retail Partners Centra and Supervalu stores across Ireland now priced at €35. It is also available from O’Brien’s Wine and Spirits and independent off licences across the country.