Black Tower launches new neck collar and prize promotion   

World famous wine brand, Black Tower has announced plans to dress bottles of ‘B’ by Black Tower White with striking, new neck collars that are guaranteed to generate serious interest on shelf.

Available from November, the eye-catching labels will compel customers to nominate the unsung heroes in their lives to ‘B’ Our Champion for a chance to win a luxury weekend for two in London including a West End Show and a case of ‘B’ by Black Tower wine. Four lucky runners up will receive a case of ‘B’ by Black Tower wine while the winner’s nominator will receive three bottles of it.

At only 5.5% ABV and just 55 calories per 125ml glass (fewer than 50% of regular wine), B by Black Tower is ideal for those who like to enjoy a glass of wine but need watch their alcohol or calorie intake. Combining citrus fruits, grapefruit, lemon and orange with a dash of pea and apple, it is a must-stock SKU that pairs perfectly with shrimp, crab and lobster.