Black Tower today announces the launch of three striking, new bottle pack designs, available for sale throughout the winter period. To make this launch even more special and give outstanding shelf appeal, the designs will be assorted in each case. This is a first for Black Tower, and a first for the off trade.
Available from November on bottles of Fruity White – the most successful and popular wine within the Black Tower range and within the German category – the new designs are guaranteed to capture the hearts of consumers.
Black Tower Fruity White is a must-stock SKU and the Limited Edition Fruity White will add real interest and excitement on shelf. This makes for a win-win situation with the new pack providing a visual buying trigger for consumers stocking up for the party season, or even looking for a great value Christmas gift.
Bursting with hints of fresh pineapple, mango and passion fruit, Black Tower Fruity White is a delightfully smooth and fresh wine, best enjoyed chilled. This iconic white with its light, easy drinking taste is wonderful to enjoy on its own, or pairs perfectly with spicy chicken or sweet and sour dishes for the ultimate winter warmer.
To make the launch of the winter sleeve work even harder and create interactive consumer resonance and engagement, Black Tower will be offering its 40,000-strong social media following the chance to jet off for a fantastic holiday in the sun.