Black Tower partners with creative agency, SMACK, to launch a new website


Black Tower wine has partnered with creative agency, SMACK, to launch a new website as part of the company’s first brand refresh campaign in five years.

New look website

The dynamic website takes the new brand look and feel, created by YESMORE agency, and brings it to life with bold descriptions, fresh block colours and sharp imagery, whilst micro-animations tie everything together to inspire curiosity and encourage consumers, as well as off and on-trade customers, to delve into the range of Black Tower wines.

Visitors to the new-look Black Tower website are able to see the latest updates and virtual events in the site’s news section, follow the brand’s Instagram posts and browse through the range of wines, clicking on individual bottles or boxes to find out more via video guides from the experts, tasting notes and cocktail recipes.

Discussing the website, Lubna Keawpanna, SMACK’s creative director, said: “With people looking for inventive and socially distanced ways to come to together, it is more important than ever for alcohol brands like Black Tower to make a place for themselves in an increasingly digital world and ensure their name is front of mind for consumers.

“The audience-centric new website offers a much more engaging experience for visitors – bringing the flavour, the fans and the wine to the forefront in a much more impactful way.”

Esther Schumacher, brand manager for Black Tower, said: “The new website gives us so much more scope for engaging with our audiences and brilliantly communicates the fresh, lighter and friendly personality behind the Black Tower brand.

“We have been so impressed with the work and expertise of the SMACK team in bringing our vision to life and making the hard work seem effortless.”