Blakemore Fine Foods unveils next phase of re-launch

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AF Blakemore’s Fine Foods division has announced the second phase of its strategic re-launch, with the expansion of its operational team and online presence.

The company, which was launched in 2007, rebranded as Blakemore Fine Foods last July to symbolise a series of significant developments in the organisation’s evolution. This also occurred at the time when Blakemore Fine Foods was awarded the prestigious Business in the Community National Award for Enterprise Growth.

Since the company rebranded, Blakemore Fine Foods has witnessed a number of changes including the move to a bespoke warehouse and an expansion of its team from 15 to 33 colleagues. The start of the year saw the company unveil new trading and sales teams headed up by national account manager, Patrice Garrigues and sales controller, Neal Harris.

From March the business will see improvements across its operation, with new warehouse and transport systems and an expanded customer service team.

A key strand of these changes is the launch of a Customer Online Ordering portal to complement Fine Foods well-established website.

The new portal allows customers to see photographs of product and read about producers before placing their order and follows last September’s launch of a producer portal, where suppliers can access sales data and documentation.

Fine Foods commercial director, Caoire Blakemore said: “We are really excited about the launch of our customer online portal, the team have worked really hard in programming and updating marketing information and I am thrilled with the results.”

“Fine Foods has worked with British producers on a national basis for some time now and the decision to rebrand was reflective of this. Since January we have also begun to offer a small international and wholesale range following requests from customers. This allows our customers to have access to the ranges supplied across the wider A.F. Blakemore Group.”

“The core focus of all these changes is to improve efficiencies and better serve our customers and producers, therefore enabling us all to grow our respective businesses collaboratively.”

The new depot includes 15,000sq ft of warehouse space and 3,000sq ft of office space, representing an operation five times the size of the company’s previous premises.

Blakemore Fine Foods now works with 206 British independent producers and has broadened its geographical scope,

Blakemore said: “This is just the start of the new and improved Blakemore Fine Foods and reflects the company’s commitment to both the sector and the Great British producers that we work with.”