Blakemore Wholesale opens third, premium Bmorelocal… store


Blakemore Wholesale has opened its third premium format store under the fascia Bmorelocal…

The 1,000sq ft store located in Cleethorpes, Grimsby officially opened its doors in August following a £65,000 investment to the Bmorelocal… standard.

Bmorelocal… is Blakemore Wholesale’s premium store format, attracting the best retailers with the highest store standards.

Retailers have access to a full symbol group package including chilled, frozen, EPOS, food to go and drop shipments. In return, retailer’s sign up to a committed spend loyalty, taking tier 1 allocations and guaranteed promotional execution.

The former Apex store located on a busy main road in Cleethorpes offers the full Bmorelocal… symbol group package together with free ATM and Lottery. There are plans to launch a Costa and food to go offering in the next six months.

Independent Retailer John Quinn has been a Blakemore Wholesale member for 14 years and owns a Lifestyle Express and Drinks Express store in the Grimsby area.

Quinn commented: “I was looking for a professional and unique fascia for my new store and Bmorelocal… ticked all the boxes. I was very impressed with the premium look, layout and offer together with the strong links with recognised brands such as Costa and Country Choice.”

As part of Blakemore Wholesale’s commitment to making a significant, positive contribution to the communities it serves, the company’s charitable trust; the Blakemore Foundation has pledged to award each Bmorelocal… store £200 to donate to a charity of their choice. John has chosen to award his donation to Cancer Research UK.

Blakemore Wholesale stores director Nick Rose commented: “The Bmorelocal… fascia has been extremely well received by retailers and customers alike. We are still on track to open 30 stores by the end of the financial year and have a number of promising stores due to launch in the next few months.

“It is great to see a progressive retailer like John Quinn investing in the Bmorelocal… fascia and we plan to work closely with John to develop his business over the coming weeks and months.”