Bloo launches Fragrance Switch rim blocks to toilet cleaner range

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Bloo, the UK’s number one toilet hygiene brand, today launches new innovative Bloo Fragrance Switch rim blocks to keep toilets fresh with its new 10% more fragrance formula. It also provides two different scents between flushes to invigorate the senses by releasing a long-lasting fragrance in the bathroom. Additionally, Bloo has revamped its patented balls into marble-designed balls for aesthetic appeal. The new toilet cleaner has been designed to upgrade your cleaning routine.

The two new variants include: 

  • Juicy Peach & Sweet Apple – experience refreshing peach fruit note when dry and sweet apple scent after flushing.
  • Green Apple and Water Lily – fuses the fresh scent of green apple when dry and sweet fragrance of water lily after every flush.

The rim blocks last up to 240 flushes and provides extra freshness and protects against limescale and dirt for a sparklingly clean and dirt-free toilet bowl. 

Bloo’s three step ‘regime clean’ aims to keep the loo protected. It includes: 

Freshen

Bloo Fragrance Switch: The rim blocks combine power balls and Aqua Active technology to actively clean the toilet bowl between flushes. RRP*: £2.50

Protect

Bloo In-Cistern  – Bloo in-cistern blocks clean from the cistern to the bowl with every flush and turns the water coloured. It lasts up to eight weeks, helps prevent limescale and protect the toilet from dirt and grime. RRP*: £2

Shine

Bloo Fragrance Cleaner – Can’t stand the smell of bleach? Bloo’s perfumed toilet gel leaves the bathroom smelling fresher than ever and acts as a deep cleaning agent. It contains essential oils and is 100% anti-limescale, leaving the toilet bowl sparkling every time. It should be used twice a week for deep cleaning and the ultimate shine.  EDLP**: £1

Asma Bahloul, spokesperson at Bloo, comments: “We love providing people with unique scents that can liven up their experience of using and cleaning the bathroom. As people now get two scents in one, they don’t need to spend time thinking about which one to buy.”

For further information about Bloo’s Fragrance Switch Switch and other products please visit: www.bloo.com.