Bloom & Wild aims to disrupt online flower delivery market with new same day service from Shutl


Bloom & Wild, the online florist, claims it is disrupting the flower delivery market with the launch of a new same day service powered by Shutl, the platform that gives people control over their deliveries. By enabling bouquets to be delivered within two hours of the order being placed, Shutl is bringing a new competitive edge to Bloom & Wild which will improve customer experience and increase sales.

Bloom & Wild was formed on the ethos that it should be a joy to send and receive flowers. In the two years since Bloom & Wild started trading, the company now delivers several thousand bouquets per week nationwide. Until now, all Bloom & Wild deliveries have been via Royal Mail¹s next day delivery service.

As part of its on-going commitment to improving the customer experience, Bloom & Wild recognised the powerful impact that could be achieved through same day delivery instead of having a 24-hour wait before an order is received.

“Sending flowers is a means of conveying emotion,” said Aron Gelbard, CEO, Bloom & Wild. “A bouquet which arrives within two hours is the ultimate way of expressing those feelings, especially for the on-demand generation.”

Bloom & Wild partnered with Shutl based on the company’s strong track record and reputation in the same day delivery space and Shutl¹s technical capabilities. As the Shutl platform can integrate seamlessly with e-commerce sites, implementation of the system at Bloom & Wild was straightforward and smooth.

Through Shutl, Bloom & Wild customers can now choose to have their flowers delivered within two hours of the order being placed or within a defined delivery timeslot that day.

Gelbard continues: “The customer sits at the heart of the Bloom & Wild operation. By giving them greater choice and control over how and when they want express their feelings we can strengthen our existing customer base and attract new clientele. Bloom & Wild has ambitious growth targets and Shutl will play a role in helping enable us to meet these.”

Bloom & Wild Now is currently being trialled in central, south and west London.