Blue Vanilla signs deal with home shopping retailer Ideal World to sell its womenswear range

Ideal World, the multi-channel home shopping channel and retailer, has signed a deal with London based fashion brand Blue Vanilla to sell its womenswear range across its TV, social and web platforms.

From today, the retailer will offer fashion garments from Blue Vanilla’s Spring/Summer collection priced from £16 to £40 across all its platforms.

This is the first time Blue Vanilla has appeared on a TV home shopping channel. They have secured a prime spot on Ideal World’s popular Friday Fashion show where both the models and presenters will be wearing the collection and showcasing the range.

“We are really excited to be able to announce that we are partnering with fashion brand Blue Vanilla. They are a great brand fit and will be offering lots of stylish and on trend women’s fashion with new lines added every week for our customers,” said Kay Johnson, senior fashion buyer at Ideal World.

“We’re thrilled to be partnering with Ideal World to offer our unique fashion at high quality and affordable prices. Our mission is simple: “Never get bored of new”, so you can find numerous styles along with new arrivals every day! We promise to keep the new styles flowing. Our UK based design team aims to deliver the most on trend pieces, helping customers create their own style; not just buy fashion, but make it unique, personal and true to you,” said Daniel Baker,  head of e-ccommerce at Blue Vanilla.

“The partnership with Blue Vanilla reflects Ideal World’s ambitious growth plans over the coming months and our plans to boost the number of big brand partnerships, broaden our product offering and grow our customer base,” said Bav Majithia, commercial director at Ideal World.

Ideal World TV is one of the UK’s leading multi-channel home shopping retailers, based in Peterborough where its broadcast facility sits alongside a distribution centre. The home shopping channel currently broadcasts on Sky, Freeview, Freesat, Virgin and late-night ITV as well as several web platforms and its own websites.