Blue Yonder helps retailers get to grips with big data and posts sales surge

Blue Yonder: sales growth

Blue Yonder: sales growth

Predictive analytics firm, Blue Yonder, reports its sales have increased by 350% between March to August 2012, compared to the same period in 2011.

The company credits winning new customers including Next in the UK and Quelle in Russia for the gains. The company already boosts a high profile client portfolio of market-leading companies such as Dunnhumby, Real (part of Metro Group), Otto, Crate and Barrel and Vodafone.

Blue Yonder CEO, Uwe Weiss, said: “Businesses are increasingly overwhelmed by their big data and urgently need help in creating intelligent analysis to better understand customer behaviour and transform their data in capital. Conventional forecasts are simply not effective where complex sales planning is concerned. However modern predictive analytics can help businesses use yesterday’s data to gain insights into tomorrow’s markets and achieve empirically accurate forecasts.

“With projects in the UK, Germany, USA and more recently Russia, Blue Yonder has significantly improved the quality of our customers‘ forecasts which has fueled this significant growth.”

Blue Yonder’s success has been acknowledged by various industry awards including the Cyberchampions Award 2011/12, finalist in the German Entrepreneur of the Year and finalist in Computerwoche’s Big Data Awards.

In the UK Blue Yonder in partnership with Otto were shortlisted for Retail System’s International retailer of the year 2012.