Bold and Lenor launch limited edition laundry collection co-designed with Mrs Hinch


Mrs Hinch has collaborated with P&G to help launch a Winter Edition scent for Bold and Lenor: Rose Wonderland. The fragrance is inspired by an enchanted winter forest and perfect to jazz up the winter laundry.

The two limited edition products, Bold Rose Wonderland All-in-1 PODS (22ct) and Lenor Rose Wonderland Fabric Conditioner (52w), both launch on 3rd September and will be available in Home Bargain stores nationwide.

A fresh and crisp scent, infused with cotton blossoms and floral notes with a warm touch of musk, Rose Wonderland has been designed to encapsulate the coziness of wintertime. 

As a long-term partner of P&G, this involvement in the product design by Mrs Hinch is the first of its kind. The influencer and the brand teams collaborated to identify the scent, design the packaging and decide on a name that would bring to life the unique fragrance and story of the products.

Sophie Hinchliffe, AKA Mrs Hinch, says of the collaboration: “As all my Hinchers know, I absolutely love Lenor and Bold and have been using them for such a long time now! So, when P&G asked me to work with them to co-create a limited collection, I just couldn’t believe it… I’m so excited to be able to finally show you my Rose Wonderland Laundry Collection! I love a cosy winter night in, and I wanted this product to really bring that feeling to life. I think Rose Wonderland will be the perfect Dream Team for this winter and I hope you all love it just as much as I do!”

“We know how much shoppers love the choice of fragrances within the Lenor and Bold ranges – and of course we know many of them love Mrs Hinch!” said Scott Popham, communications director, P&G. “There was no doubt that Mrs Hinch’s passion for cleaning would be perfect to add a spark to the launch of the  of a Winter Edition.”

Rose Wonderland performs to the standards consumers come to expect from Lenor and Bold. The All-in-1 Bold Pods offer brilliant clean, whilst infusing fabrics with divine scents. The unique three chamber design features brilliantly cleaning detergent as well as built-in fabric softener – for cleaner, fresher and softer feeling clothes than ever before!

The Lenor Fabric Conditioner gives you long-lasting freshness: fresh sheets up to a whole week!, whilst also offering fabric protection against fading, bobbling and stretching during the wash, so your fabrics are soft and fluffy.

Rose Wonderland Bold PODS and Lenor Fabric Condition will be available at Home Bargains in September and in wider distribution at other retailers (B&M, Poundland, Savers, The Range) from end-September 2020 at anRRP of £5 and £3.