‘Bolt factor’ proves to be boost for Westfield Stratford City

Westfield Stratford City claimed a strong performance in August with the return of athletics to the Queen Elizabeth Olympic Stadium, attracting 1.2m visitors over the past 7 days making it the highest footfall week since the London 2012 Olympics.

Footfall figures reveal the IAAF World Championships and ‘the Bolt factor’ proved another boost for the UK’s record-breaking retail destination as Westfield Stratford City reprised its role as “gateway to the games”. Visitors were up 29% YOY and over the 10 day event attracted 1.8m visitors.

Westfield Stratford City smashed UK footfall records when it attracted 47 million people in its first year – nine million during the Olympic and Paralympic Games. It set another British best last September when figures revealed it had drawn 220m visitors in its first five years, clocking retail sales of £5 billion.

Myf Ryan, CMO Westfield UK/Europe, said: “We’ve seen a spike in footfall over the duration of yet another fantastic sporting event achieving our highest footfall since the Olympics. During the Olympic Year in 2012 Westfield Stratford City attracted 47 million visitors however now just five years on, Westfield Stratford City every year attracts over 47 million shoppers, making it the number one shopping centre in the UK.”

The UK’s most popular retail destination by footfall claims some 30 ‘UK first’ stores and concepts for local and international retailers such as Victoria’s Secret, Stradivarius, Smiggle and an Ikea small format. Notable wins in the past 12 months include the opening of Swedish fashion brand H&M’s largest ever UK store in May 2017.

Westfield Stratford City represented a £1.85bn investment in East London as part of the largest urban regeneration project ever undertaken in the UK. Regarded as the first piece of legacy for the London 2012 Olympic and Paralympic Games, the 2011 opening of the 1.9m sq. ft. development served as a catalyst for further inward investment in the area, which by 2025 is expected to top £22bn. Future developments include a new Culture and Education Quarter on QEOP, while the arrival of Crossrail will further improve transport links.