Bonners gets e-commerce strikes the right rhythm with Brightpearl and Shopify Plus

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Specialist music business Bonners has swapped out ineffective on-premise solutions for a combination of Brightpearl and Shopify Plus as the company seeks to tune up its multichannel customer service offering.

Founded in 1976, initially from a small rented shop in Ivy Terrace, the business has grown to become one of the most well respected and successful piano, keyboard and guitar stores in the UK, with three large-scale showrooms for customers to visit and enjoy an amazing range of musical instruments and supplies.

Despite the success, the team behind Bonners knew that any future business growth would be stunted by its current provider. Facing the music, the team understood that taking Bonners online presence to new levels required the introduction of advanced digital technologies. 

Bonners has now opted for Brightpearl’s centralised source of truth, which will speed up decision making and grant total visibility and control over complex multichannel inventory and order management. Meanwhile, the firm’s ecommerce store has been built with Shopify Plus which will allow them to sell and market their business online with ease.

Brightpearl’s focus on the retail industry, supported by a 100% retail ecosystem and a myriad of out-of-the-box features made it the perfect choice for the Eastbourne-based music business. With Brightpearl in place, Bonners will now benefit from a truly scalable cloud solution hosting a world-beating suite of integrations, award-winning retail automation, real-time reporting and advanced fulfilment features, all of which will have customers singing the brand’s praises, whether shopping online, or in-store. 

“With the rapid expansion of our company over the last four years, we were looking for a digital operations system that could handle multiple store locations and warehouses as well as website integration,” said Tony White, a director at Bonners.

“Having considered other platforms, Brightpearl stood out as being the only system that offered the flexibility and features to fit in with our workflow whilst integrating with numerous online and offline sales channels.” 

In addition to integration support from Brightpearl, the team at Bonners will gain agility, time savings and turbo-boosted fulfillment, powered by real-time data insights, retail automation and centralized inventory and order management.

“Brightpearl has streamlined our processes by reducing duplication and negated the need for several spreadsheets, whilst giving us accurate stock and financial information,” added White.

“Bonners is a fast-growing business that understands the need for a specialist digital operations platform, like Brightpearl, to underpin their complex multichannel operation and help renew their focus on the customer experience,” said Justin Press, SVP customer success at Brightpearl.

“The team was looking for a robust and scalable solution with world class integrations to ensure continued success for its rapidly expanding operation. Our strong background of fueling growth with outstanding multichannel support in addition to our full suite of built-for-retail functionality and popular Shopify integration meant we were tailor-made to support the business. With Brightpearl in place Bonners are perfectly positioned to scale painlessly in future as the business expands its presence across more online and offline channels.”