Booths on track to deliver “great northern Christmas” as national home delivery orders rise by 54%


Northwest food and drink retailer Booths is on track to deliver their distinctively northern Christmas to virtually every county in Britain. The retailer saw Christmas home delivery orders rise by 54% nationwide and overall orders including click and collect in store orders rose by 11%. Average order values were up by 14% with the overall average basket spend up significantly to £82.75 with home delivery average orders achieving a record £122.

Deliveries are scheduled across Britain from Mousehole, Cornwall to Inverness, Scotland. Booths saw a sharp rise in demand for home delivery in London and the South of England. Home delivery orders were particularly strong in Scotland and the Northeast, where customers familiar with the Booths brand from holidaying in the Lakes have taken advantage of the delivery service.

CEO Chris Dee said: “The Northern secret is out. The rise in demand nationwide for a Booths Christmas is particularly gratifying, confirming that Booths is a trusted brand with significant appeal outside our region. Quality is core to the Booths offer, and we have the advantage and privilege to work with the best farmers and food producers in the country.”

The artfully produced “Great Northern Christmas” book contributed to the appeal of the Booths offering alongside widespread critical acclaim for their Booths own label festive range, with lines like luxury puddings, mince pies, party food performing well in taste tests.

Bestselling products indicate a bit of help in the kitchen is welcomed by consumers, with sales of easy to cook turkey joints up 200%, bread sauce up 142%, dressed lobster up 146% and ready prepared dauphinoise potatoes up 525%. Goose fat sales also rose by a whopping 458%.

“For most families, Christmas dinner is the most important meal of the year and it’s heart-warming that they trust Booths to deliver this. People come to Booths for the best; they have confidence in our quality, service and commitment to find the very best suppliers producing exceptional food.”