Booths opens 30,000sq ft store in Hale Barns, Cheshire, and welcomes loyal customer

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Chairman Edwin Booth opening the new Hale Barns Booths; World Champion salmon slicer Darren Matson competing against director Simon Booth; a selection of loyal and local Booths suppliers to the new store, Edwin Booth presenting Lillian Barrow with a bar of her favourite Booths dark chocolate

Chairman Edwin Booth opening the new Hale Barns Booths; World Champion salmon slicer Darren Matson competing against director Simon Booth;
a selection of loyal and local Booths suppliers to the new store; Edwin Booth presenting Lillian Barrow with a bar of her favourite Booths dark chocolate

Food & Wine retailer Booths has opened a store in Hale Barns, Cheshire, and welcomed 103 year old Lillian Barrow as its first customer.

The 30,000sq ft Booths food store was officially opened by chairman Edwin Booth, who welcomed Booths most loyal customer, centenarian Lillian Barrow, who has shopped at Booths for nearly 60 years.

Edwin Booth welcomed the 103 year old Lillian Barrow as Hale Barns’ first customer, presenting her with a bouquet of flowers & hamper to thank her for her decades of loyalty. Lillian lives 200 yards from the new store and puts her longevity down to ‘dark chocolate and determination.’ Fittingly, Lillian’s favourite Booths staples Royal Assam, Ceylon Tea, fruit cake, and dark chocolate, hark back to the retailer’s roots as a tea importer in 1847; where Edwin Henry Booth had one simple aim, to sell the very best good he could buy in shops staffed with first class assistants.

To mark the opening, director Simon Booth competed in a smoked salmon slice-off against Guinness World Record Holder Darren Matson, who works with Booths’ supplier and the world’s oldest smoked salmon producer, H Forman and Sons. He won the challenge on a generous ‘technicality’, beating the world champion by over 30 seconds.

Since June 1847, six generations of the Booths family have led E H Booth & Co from humble beginnings to the present day where the company proudly boasts 31 food, wine and grocery stores across Lancashire, Cumbria, Yorkshire, Cheshire and Greater Manchester.

Edwin Booth said; “I’m delighted to open Booths in Hale Barns. Booths is a food retailer like no other—proudly Northern, family run and independent. We take pride in our close links to our farmers and producers as well as the communities in which we trade.

“Booths works hard to develop strong and meaningful relationships with artisan suppliers both locally and globally. Retailing exceptional food and drink is the essence of Booths, and coupled with great knowledge and service, is what sets Booths apart from the crowd and marks us as special.”

The Hale Barns Booths store is one has created over 90 new jobs in the region, ranging from management roles to flexible part time employment. New store manager, Matthew Welsh joined the company 20 years ago. He has worked in 9 Booths stores in various regions and became a manager in 2008.

Booths is well regarded for sourcing exceptional quality products, freshly and seasonally from the region and the Hale Barns store will be no different. A number of Booths loyal local suppliers joined the family to officially open the store, including, Cheshire Farm Chips, Burt’s Cheese, Tatton Brewery, Cheshire Farm Ice Cream, Hayman’s Gin, H Forman and Sons, Osem UK, Roots Vegetable Crisps, Huntapac Produce Ltd, local beetroot grower H & P Ascroft, Boutinot Wines, Dunbia, Neve Fleetwood seafood, Spanish Passion and Heler Cheese.

The new store contains a café and fresh food counters, including a butcher, fishmonger, delicatessen, hot food and cheesemonger; alongside a new approach to showcasing wine, beer and spirits.