Boots offers personalised promotions at point of purchase


Boots UK reports it is improving its Advantage loyalty card programmes by offering customers personalised promotions at point of purchase.

Over the last four weeks new technology has been deployed across Boots stores nationwide (around 2,500) with over 350,000 customers experiencing targeted messages from store colleagues and over 6m customers receiving personalised offers in the form of a voucher, generated at the till. This enables customers access to money-saving deals that will help their money go further in the challenging economic climate, said Boots UK.

Boots UK claims it is one of the first organisations in the world to invest in this innovative software that enables even more personalised value and shopping experiences for its customers.

Elizabeth Fagan, marketing director of Boots UK, said:“We know our customers love the value Boots provides, but they also want offers and promotions to be more relevant to them as an individual. 

“Whether they are accumulating points for a special treat, or using their points for a little indulgence once in a while, the Boots Advantage Card is getting more personal for them. We’re very excited by this revolutionary new technology and the opportunities it brings to both the business and ultimately to our customers, offering them the best shopping experience possible whilst continuing to deliver great value.”

Boots UK believes investment in this technology, which will reach each of the 16.8m active Advantage Card holders, will help to shape a new future in the delivery of personalised customer care.