Botanica by Air Wick and WWF join forces to #BringNatureBack


Botanica by Airwick has partnered with the World Wildlife Fund to help bring nature back. Over the last century, 97% of the UK’s wildflower meadows have been lost. The “Let’s Bring Nature Back” initiative aims to help counter this depletion, and Botanica by Air Wick and WWF pledge to restore 20 million sq ft of UK native wildflower habitats over the next three years.  

Wildflower meadows are more than just inspiration to Botanica by Airwick. They’re also a critical part of the UK’s natural biodiversity, supporting a range of insects and pollinators and enabling our wildlife to thrive. Together, WWF and Botanica by Air Wick are committed to helping restore our British wildflower meadows – crucial habitats that will create homes for countless animals, insects and wildflowers under threat.  

The “Let’s Bring Nature Back” initiative comes from a joint passion between WWF and Botanica by Airwick for the preservation of nature and all that it produces; from plants and animals like orchids, bumblebees, dormice, butterflies, moths and goldfinches, to nature’s vibrant colours, fragrances, the food it produces and the very future of our planet.  

The ingredients in Botanica by Air Wick fragrances are responsibly sourced in a way that respects our planet so giving back to the environment was a natural progression for the brand. With reduced and fully recyclable plastic packaging and no dyes or phthalates, Botanica by Air Wick products are crafted to give consumers a more natural fragrance experience while reducing impact on the world. From candles to reed diffusers, room sprays and scented oil plug-ins, Botanica is bringing the scent of nature into homes across the country. All fragrances are inspired by nature, from Vanilla & Himalaya Magnolia, Island Rose & African Geranium to Fresh Pineapple & Tunisian Rosemary, Fresh Lavender & Honey Blossom. Products can be found at leading retailers and online. 

As well as supporting the wider initiative and local partners on a wide variety of crucial conservation projects, Botanica by Air Wick and WWF also want to inspire the nation to ‘build their own wildflower home’ even if that’s just 1 sq. ft, and turn a corner of their garden, windowsill, doorstep, or community space into a wildflower haven where these species can thrive once again. Free seed packs will be made available to consumers on the Botanica by Air Wick website later this summer to help encourage the nation to get involved. 

Mark Wright, WWF-UK’s director of science, says: “The UK is one of the most nature-depleted countries in the world with more than one in seven native species facing extinction and more than half in decline . Habitats for our native wildlife are shrinking – but it doesn’t have to be this way. We can change the way we use our land to help restore nature through the way we farm and produce food but also in our own gardens and outdoor spaces. Planting wildflowers as well as giving nature space to recover by leaving areas of gardens to go wild all makes a difference.”  

Cigdem Kurtulus, chief marketing & digital officer, Reckitt UK & Ireland, says: “We are so proud of our Botanica by Air Wick range that is responsibly sourced and made with natural ingredients. It’s only possible to create these amazing products if we support the natural world around us and the homes of wildflowers and wildlife species. We want to give to nature as it gives so much to us.” 

This initiative, beginning now in 2021 and running until the end of 2023 alongside local partners in the Midlands, East Anglia and the Welsh Borders aims to kick-start the process of conserving and creating wildflower habitats for current and future generations to enjoy.