Boulder Brands to launch top US gluten-free brand in UK following bakery deal

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Boulder Brands, a leading global health-and-wellness company, has acquired one of the UK’s top gluten free baking businesses Davies Bakery. 

The deal combines a leading UK gluten free bakery operation with a proven North American Brand and is claimed to provide a major boost for driving growth and investment into the gluten free category, which is estimated to be worth in excess of £310m.

Boulder Brands will establish a subsidiary company in the UK, Boulder Brands UK, and will look to introduce its successful Udi’s gluten free foods brand later on in the year. In North America, Udi’s is reported to have transformed the category by making food that tastes no different than conventional gluten-filled products. Udi’s is claimed to have helped millions who were feeling restricted by their daily food sacrifices. With delicious products, the brand has restored pleasure and brought joy back into eating for gluten free consumers, the company claims.

Davies Bakery is claimed to have built up an enviable reputation, over five generations, for producing high quality and innovative product. The deal will see the manufacture and distribution of more than 50 Udi’s products throughout the UK.

Steve Hughes, CEO and chairman at Boulder Brands, said: “The Udi’s brand leads the gluten free category in the US by making the most delicious and innovative products without sacrificing taste or texture. With a cult-like fan base, Udi’s sales skyrocketed from £1.2m in 2009 to £61m in 2012. The acquisition of Davies Bakery, with their heritage and baking expertise, is a step forward to bring the same high-quality standards to a growing number of gluten free consumers in the UK.”

Simon Hazlett, managing director, Boulder Brands UK, said: “Davies Bakery has an excellent reputation for producing quality gluten free products in the UK. We are delighted with the acquisition and are looking forward to bringing an extensive, exciting range of Udi’s products to the UK market. Many of these lines will represent innovative, first to market products, which will give the consumer a much wider offering across all categories of gluten free.”

Boulder Brands UK has set its targets on unveiling a range of up to 50 potential Udi’s lines becoming available across all categories of both the gluten free and dairy free markets.