Cath Kidston, the modern vintage lifestyle brand, has upgraded its Point of Sale (PoS) system in its London flagship store, with a solution from leading customer engagement technology provider, Box Technologies.
Having started to experience increased failure rates with an outdated legacy till system, which was struggling to keep up with the volume of transactions and impacting customer experience in their busy Piccadilly store, Cath Kidston sought to update its PoS.
The new solution needed to not only deliver a quicker, more efficient service to accommodate the high levels of footfall the store experiences on a daily basis, but the design of the hardware also had to fit in with the stylish aesthetics of the store in order be in-keeping with the Cath Kidston brand.
Cath Kidston chose Box Technologies’ Cielo ‘All-in-One’ system to deliver fast transaction processing and an enhanced customer service experience, given the high volume of customers the store experiences on a daily basis. The rollout into Cath Kidston’s flagship store easily integrated with its back-end systems, and the touchscreen interface was easily adopted by staff.
Jo Curlewis, flagship general manager for Cath Kidston, said: “We are a beacon store for the business and the new PoS suits the design-led concept of the store. And, as they are touchscreen, it makes it a lot easier for us to deal with the volumes of customers we consistently have in the store.”
Gareth Hughes, IT service delivery at Cath Kidston, added: “Box Technologies has been very much a partner, not just a supplier – they’ve been instrumental in software builds and deploying new software to existing point of sale units, as well as delivering us the hardware. The Cielo PoS system has been extremely reliable for us and it’s integrated really well with our existing technology.”
Raj Parmar, Marketing Director at Box Technologies, said: “We collaborated with Cath Kidston’s flagship store team to find the best solution for them and the Cielo Enterprise offered the necessary components as well as the aesthetics to become their product of choice. Today’s consumers demand speed and convenience, and they expect their in-store journeys to be seamless and payments frictionless. We’re delighted to have been able to provide Cath Kidston with a system that delivers the fluid experiences their customers expect, supported by a solution that can integrate with their entire store estate.”
Following the success of the implementation, Cath Kidston is looking to roll out the Cielo Enterprise system to the rest of its UK store estate.