Boy George becomes a sat nav voice for Pride Month

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This month marks the beginning of annual Pride celebrations around the world. It’s a time to recognize the progress and ongoing fight for visibility, acceptance, and legal protections of the LGBTQIA+ community. And a reminder to all that everyone should have the freedom to live openly because love is love. In honour of this moment, we’re excited to welcome Boy George to Waze. 

A music and fashion icon who has, for decades, represented what it means to live authentically and unapologetically, Boy George uses his signature voice to create not only instant classics, but also impassioned songs that shine a light on the movement to secure the rights and liberties of the LGBTQIA+ community around the world. And now, for the first time, he’s using this recognizable voice to navigate Wazers as they drive, giving us all a chance to feel what it’s like to have Boy George in the passenger seat.

Enjoy tea time with Boy George on Waze

Boy George is here to make your daily drives a little more fun, and a lot more thought-provoking. The man of many hats—literally and figuratively—fulfills every fan’s dream of sitting down to a nice cup of tea and a chat. He’ll also tell you where to turn, give you a heads up on hazards ahead, and impart words of wisdom, like reminding you that life is about learning to be yourself. When you activate his voice navigation, along with your choice of Mood and car, you can get the full Boy George experience each time you hit the road, no matter where you are in the world.


Stream Boy George’s own Pride playlist   

To make your tea time even sweeter, Boy George has also curated a special Pride playlist you can stream seamlessly as you drive through the Waze Audio Player. Just sync your audio and Waze apps and you’ll never miss a beat (or a turn).

Each track has been selected to celebrate acceptance, freedom of expression, and love, while following Boy George’s golden rule: “listen to the music you love; passion always eclipses what’s fashionable.” 

So make a cup of tea, cue up the “Drive with Boy George” playlist, hit the road, and enjoy riding with Boy George

To turn on the theme you simply need to go to settings and click ‘Drive with Boy George’.