Brightpearl, a leading provider of cloud-based software for small businesses, has added new online sales channels to its multi-channel offering.
Retailers and wholesalers can now connect their eBay listings and Magento-based stores with Brightpearl’s platform for CRM, electronic point of sale, accounting, order and inventory management.
The announcement follows a recent study by the Gartner Group, which emphasised US retailers need to improve their multi-channel game if they are to survive and grow.
Salman Malik, CEO of Brightpearl, said: “Our customers operate in highly competitive markets and we think they shouldn’t miss a sale just because of the complexity of managing data across multiple sales channels online or offline.
“Our integrated approach eliminates that complexity to provide a single view of customers, inventory, prices and sales performance; consolidating multiple sales channels into one flexible but powerful system. Large businesses have built systems like these over the years, but small businesses haven’t been able to afford them or easily implement them. We are changing that.”
Brightpearl’s said its new multi-channel integrations were developed in close contact with its customers.
James Marchant, founder and CEO of Marchant Dice, a distributor of CNC machines and components, said: “We have used lots of e-commerce systems before Brightpearl and none have managed to completely tie all of aspects of our business together. This new offering means we can finally handle all sales channels from one place and integrate a stock system which was previously impossible.”
Brightpearl said it plans to add more channels over time.
“This is just the start,” said Malik. “Our vision is businesses should be able to sell anywhere they want to – any online marketplace or any shopping cart software – easily and cost-effectively while managing all customer data, orders, inventory, fulfilment and financials in one centralised place. New channels shouldn’t create new headaches on the back end. Using a platform that lets them scale smoothly across all channels – online and offline – is the future for small retail and wholesale businesses.”
Retail Times readers can find out more about Brightpearl and the new eBay and Magento sales channels here