British ethical egg producer, the happy egg co., gets a cracking makeover

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New brand look

New brand look

British ethical egg producer the happy egg co. has had a brand makeover, revealing a new look and feel since launching the brand in 2009.  

As part of the brand refresh, the happy egg co., has re-launched its website and is undergoing a packaging and identity refresh as it continues driving growth of the brand. Originally founded in 2009, the company said it is committed to producing great tasting eggs laid by the happiest hens; accepting only the highest standards of animal welfare for its laying birds. The happy egg co. is now the UK’s number one free range egg brand.

Heroing its welfare credentials, the updated packaging designed by Springetts Brand Design uses a silhouette motif featuring pastoral scenes to remind consumers about the brand’s commitment to producing great tasting eggs by the happiest hens. The new packs feature key facts on the lengths the happy egg farmers go to make the hens happy. The brand’s mascot, Freda Roam has also undergone a makeover for 2014. The new packs will start to appear on supermarket shelves from this week.

New look packaging

New look packaging

Digital agency, Nonsense has overhauled the design of the website with the aim of showcasing the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. The new site includes a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.

Caroline Beatty, brand manager of the happy egg co., said: “After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009. This is just one of many exciting plans for the brand this year.”