British lifestyle brand, Joules, appoints chief customer officer

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Joules, the premium British lifestyle brand, announces that it has appointed Lysa Hardy as chief customer officer. She will join the business on Monday 5 September, taking overarching responsibility for the business’s marketing and ecommerce strategies. Hardy will report to Colin Porter, CEO.

Hardy previously held the role of chief operating officer at Holland & Barrett, where she was responsible for ecommerce, marketing, CRM and PR. She has also held senior roles with Orange, T-Mobile and RAC.

The new appointment comes as Joules restructures its marketing and e-commerce teams to support its future growth. Marketing director Ronny Helvey, who after seven years with the brand is scaling back, will become director of creative services continuing to manage the internal design agency. Ralph Percival continues in his role as e-commerce director, taking responsibility for ecommerce operations.

Porter said: “We’re delighted to welcome Lysa to Joules. As a brand, we have a fantastic relationship with our customers and Lysa’s expertise and experience will help us to further develop our thinking on increasing customer value across all channels.”