British luxury footwear brand, Billy Ruffian, appoints The Fourth Angel to handle PR


Billy Ruffian, the iconic, British, luxury footwear brand has appointed The Fourth Angel to handle PR plus its corporate, consumer and trade comms. The Fourth Angel will be working exclusively to drive brand awareness and engagement and to amplify its “Walk Well” campaign.

Billy Ruffian was founded in 2018 by Nick McFarland who wanted to democratise access to handcrafted shoes and boots, and to offer them at great value direct to customers. Using carefully sourced materials from around the world, Billy Ruffian’s range include everything from brogues, loafers, Oxfords, boat shoes, to Chelsea and Chukka boots. The concept has worked.  

The account will be led by Becky Westaway, Golden Angel with strategic and creative input from CEO Angie Moxham and MD Sarah Perry.

Commenting on the win, Moxham said: “Billy Ruffian is a fantastic brand.  Nick has built a business based on solid and authentic values and craftsmanship, which resonate strongly with ours. We’re truly honoured to be able to support Nick and his team take the brand to the next level.  It’s The Fourth Angel’s second win of 2020 and is yet another exciting addition to our client portfolio.”

Founder and CEO, Nick McFarland added: “The Fourth Angel demonstrated the strategic and creative nous we were looking for, as well as being a no bull, results focused agency.  Their ideas and contacts are second to none. We’re delighted to be partnering with them in 2020.”